The Low Effort Advantage
Want to keep more customers? Make it easier for them to leave.
by: Stuart CorriganPublished on: 01/09/2026Last year I had a slightly distressing episode at an airport. The customs officer raised an eyebrow. Worried my Schengen visa was wrong I went straight to ‘strip search’...
customer loyaltyloyaltySystemsThinkingPsychology
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One original essay each week on the strange behaviour of customers, the assumptions leaders rarely question—and how low-effort service creates loyalty and profit. No generic management tips. Just ideas that may change how you see your organisation.